LIC recently for the first time tied up with an insurance portal to sell its policy "Jeeven Astha". I was astonished to read this but then I thought there could be two main reasons behind this -
1. LIC agents have minimised over a period of time and
2. LIC loosing market share with the entry of private players.
LIC has tied up with policybazaar.com to sell its Jeeven Astha policies.
I think they have done a good job as Internet usage is growing day by day and even shopping on Internet is increasing as people are finding it convenient to shop via. Internet.
PolicyBazaar.Com is an upcoming site which defines it self as "Insurance Compare kiya?".
A unique of its kind. Its a Naukri.com company.
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