Thursday, January 22, 2009

Idea Cellular ad - a perfect example of democracy.

Recently Idea came out with some innovative ads on theam of democracy.

People of the world’s largest democracy, India, witnessed a new dimension of the proverbial ‘Government Of the People, For the People, and By the People’ while watching the newly launched media campaign of Idea Cellular a leading telecoms services provider. The new campaign gives the idea of ‘Participative Management’ for Governance where two-way communication is encouraged between government and public.

The brand tagline “What an Idea Sirji!” is the message given by Brand Ambassador, Abhishek Bachchan, which is echoed by the public at large in the story, and even viewers of the new imaginative ad. The ad explores the idea of Government(s) using mobile service as an efficient tool to gather public opinion and support, while taking vital decisions impacting people’s lives.

The new ad, based on the theme of ‘Democracy’ is the fourth in the series of IDEA’s campaign with its brand ambassador. The preceding ones carried the message ‘Championing a world without caste’; ‘Championing a world in which no one suffers from the disability to communicate’; and the third one based on the theme ‘Education for All’.

The new campaign is a milestone in the journey of IDEA’s brand building as it demonstrates the power of an ‘Idea’ by looking at mobile telephony and its benefits in a fresh, imaginative and elevating way. IDEA intends to create brand equity by continuously achieving excellence through individual insights that connect with the end consumer thus nurturing a culture of positive discussion and empathy.

IDEA connects with consumers beyond transactional offers by looking at mobile telephony as more than a mere communication device. IDEA aims to convey the message that ‘Mobile is a life-transforming tool for millions. It changes lives!’.

A perfect example of Democracy.
What should we think is Idea doing CSR or are they promoting their product as well as CSR ?

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